Born from a
daughter's joy
The concept for ARAYA was inspired by a joyful moment shared between the founder and his youngest daughter. While playing with augmented reality characters, the little girl chose a lion for a photo — sparking the idea of creating immersive greeting cards.
The founder combined his daughter's name, "Raya," with "AR" to form "ARaya." Discovering later that it means "wise lion" added deeper significance, connecting it to the first AR character chosen.
ARAYA was born to elevate traditional cards into vibrant vessels of emotion — inspired by the Arabic word for "embellishing." ARAYA is more than a brand; it embodies a movement that highlights the importance of emotions in our digital age.